AUTHOR: VERA VON MONIKA
During a visit to Berlin’s automotive scene, I spoke with Lukas Reinhardt, a luxury automotive consultant and motorsports expert, about how high-performance vehicles and automotive design are shaping lifestyle and culture.
What trends in luxury automotive design are standing out this year?
Hybrid and electric hypercars are merging extreme performance with refined aesthetics. Brands are focusing on seamless integration of technology without sacrificing the emotion of driving.
How is motorsport influencing consumer lifestyle choices?
Motorsport isn’t just a sport, it’s an experience and inspiration. People are drawn to track days, immersive driving experiences, and bespoke car configurations that reflect personal style and sophistication.
Which cities or events are defining automotive lifestyle trends?
Berlin is a hub for design-driven automotive experiences, but global events like Monaco Grand Prix, Goodwood Festival of Speed, and Tokyo Auto Salon set benchmarks for style, innovation, and exclusivity.
What advice would you give to someone who wants to make automotive passion part of their lifestyle?
Focus on experiences, not just ownership. Track days, custom builds, and curated events are what turn cars into lifestyle statements, it’s about emotion, design, and presence.